Every video post from Alonso Chehade's LinkedIn, newest first, grouped by theme. Each title links to the original post.

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BROWSE BY TOPIC

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<aside> 📌

Sales & Marketing Alignment (20)

• Fixing a siloed marketing team
• Ending the sales-marketing war
• Sales shouldn't be first touch
• Merge sales and marketing into one team
• The lead-quality misalignment
• Why sales and marketing really fail
• The one goal of weekly meetings
• 3 fixes for misalignment
• Keep alignment meetings short
• What a great handoff looks like
• Align on consults and handoffs
• Qualifying and routing consults
• Merge sales and marketing into one team
• The lead-quality misalignment
• Beyond sales vs. marketing
• Are sales and marketing aligned?
• The biggest sales-marketing gap
• Why sales and marketing really fail
• Why splitting sales and marketing fails
• Sales and marketing aren't separate </aside>

<aside> 🧭

Marketing Leadership & the Fractional CMO (24)

• When the CEO runs marketing
• When nobody owns the outcome
• Spotting a real fractional CMO
• What a CEO should delegate first
• Scaling past founder-led growth
• When your marketing team drifts
• First things I notice joining a team
• Before handing over marketing
• CEOs still acting as the CMO
• Ownership has to be claimed
• Extreme ownership and the mission
• Manager runs campaigns, leader sets direction
• Manager vs. leader in marketing
• You don't need a full-time CMO
• Should founders disappear?
• Have you outgrown founder-led growth?
• When founder instinct runs out
• My first 30 days as CMO
• Taking full responsibility
• Vendors who own outcomes
• Marketing isn't a side hustle
• Why founders won't delegate
• The full-time marketing hire mistake
• Manager vs. leader, the difference </aside>

<aside> 🗺️

Strategy, Planning & Focus (33)

• When everyone decides, no one decides
• Marketing that compounds vs. costs
• A plan is a bet, not a list
• If anyone can say no, no strategy
• Committee-led marketing kills speed
• Stop playing marketing bingo
• Stop the disjointed marketing
• Before you scale demand
• Who wins the next 12-24 months
• Getting unstuck in one minute
• The one thing that makes marketing work
• Fast growth on weak foundations
• No strategy owner, only tactics
• Structure first, then personalize
• No strategy owner, only tactics
• Structure first, then personalize
• Build clarity in before launch
• What real clarity looks like
• Stop spreading too thin
• Small teams can't be everywhere
• Companies stall without systems
• Strategy that dies in a PDF
• Doing less to focus more
• With a small team, focus wins
• Execution without clarity is just activity
• Marketing is plumbing, not magic
• The best campaigns aren't the most creative
• Growth takes more than hard work
• Don't outsource what you've never run
• Why marketing plans fail
• Annual plans are too broad
• Make strategy a real document
• When your marketing plan stalls </aside>

<aside> 🎯

Positioning, Messaging & Differentiation (13)

• What a typo signals to buyers
• Sound like the category, become a commodity
• Sounds fine but won't convert
• Making complex things simple
• When every vendor claims ROI
• When training becomes a commodity
• Customize or fall behind
• Positioning drives revenue
• Competing beyond features and claims
• Don't outplay bigger firms head-on
• Specialists get picked
• When your message sounds generic
• Niche down until it works </aside>